2026 FIFA World Cup – 23hr Alcoholic Beverage Sales in Kansas
Kansas Bill HB2481 has passed.
If your county or city has opted-in to the extension of selling hours, you may have additional selling opportunities this summer!
Kansas Bill HB2481 has passed. This law authorizes for
the duration of the FIFA 2026 world cup commencing on June 11, 2026, and continuing through July 19, 2026, any entity licensed under the Kansas liquor control act, the club and drinking establishment act or the Kansas cereal malt beverage act that is authorized to sell alcoholic liquor or cereal malt beverage in the original package or for consumption on the premises may sell alcoholic liquor or cereal malt beverage in accordance with the applicable statutes and rules and regulations governing the sale of such alcoholic liquor or cereal malt beverage by such licensee between the hours of 6:00 a.m. and 5:00 a.m. on the immediately following day if such entity is located in a city or the unincorporated area of a county that has elected to allow sales of alcoholic liquor and cereal malt beverage.
Your business should receive a notice from the ABC with specific details. For additional questions, please contact your ABC representative.
Click here to read the full bill.
What this means for you?
- This creates an opportunity for extended sales during one of the biggest global events.
- Hours may expand to 23-hour sales, depending on your local city or county decision.
- You may expect higher traffic tied to match schedules and late-night viewing.
- Proper planning around staffing, inventory, and displays will help you make the most of it.
Be sure to check back here for updates as they become available.
DIGITAL ASSETS
Use these assets to support your FIFA World Cup 2026 and USA Soccer promotions across social media, websites, and in-store marketing. They are provided to help ensure consistent execution of supplier campaigns during the promotional period for participating suppliers, including FIFA sponsors (Diageo – Casamigos, Buchanan’s, and Don Julio), USA Soccer partners (Jim Beam – Beam Suntory and Truly – Boston Beer), and Kobrand (Taittinger).
Do not edit, alter, crop, or manipulate graphics in any way; do not change brand logos, product images, FIFA marks, or USA Soccer marks; and do not add your own logo or branding. Use assets only as provided.
These assets may only be used during the approved FIFA World Cup 2026 and USA Soccer promotional periods. No images or creative assets may be used after August 31, 2026.
By downloading or sharing these assets, you agree to follow these guidelines. FIFA and World Cup are trademarks of Fédération Internationale de Football Association (FIFA). USA Soccer and related marks are the property of the United States Soccer Federation and/or applicable rights holders. Use of these assets does not imply any affiliation with or endorsement by FIFA, the United States Soccer Federation, or any participating supplier partner.
Please note: Social creative assets cannot include your account name within the asset itself, only the date and time of the event. However, stating the retailer or account name within the social post copy is permitted. Please use the button below to view all available digital asset, guidelines, and approved social media copy.