About
Standard Beverage Corporation is your leading distributor of wines, spirits, beer and non-alcoholic beverages and is the only large distributor that is Kansas owned and operated. With offices in Lawrence, Lenexa and Wichita, we employ approximately 450+ dedicated team members and provide the most diverse portfolio of the industry’s best and most well-known brands.
We thank you for your continued support and look forward to strengthening the partnerships that have taken us to the industry forefront in sales and service!
Our Vision
SBC strives to be the leading beverage distributor in Kansas, driving meaningful impact with our team, customers, supplier partners, and the communities in which we live and serve.
Our Mission
Standard Beverage is committed to maximizing IMPACT: growing our People, Reputation, and Share. With unwavering Integrity, we strive to build Meaning in every endeavor. Through relentless Progress and unfaltering Accountability, we adapt to evolving market demands, ensuring our position as the market leader. We prioritize giving back to the Communities in which we serve. Behind every success stands our dedicated Team, unified in purpose and driven by passion. Together, we work to transform the Kansas beverage industry.
Our Credo & Values
Our credo, “Make the Impact,” embodies our unwavering dedication to create a meaningful difference in everything we do. Our core values spell out IMPACT, representing the pillars of our mission:
- Integrity
- Meaning
- Progress
-
Accountability
- Community
- Team
These values guide our overall vision and long-term goals, and our daily principles help us stay grounded in how we carry out this mission every day.
Together, our values and daily principles ensure that we’re making an impact through both our actions and our mindset.


